Today, several imperatives exist to create ethical, meaningful and profitable business
- Transparency of intentions and expectations. People need to understand what you are about and what’s in it for them, in order to engage during a stressful time.
- Statements like “added value” can be interpreted as bromides unless there is some visible example of what you are talking about
- In today’s networked environment, connecting to underlying issues and related community needs will support decisions to stimulate the buying of services. This must be understood as foundational and not theoretical.
Small businesses with BIG problems and Big businesses with many SMALL problems that will become enormous. Information, communication and transformation, using any media that creates a Network of useful change
In February, during The Ideas to Help NYC's Economy event sponsored by Crains, it was stated that re-vitalizing the economy of New York City is “dependent upon the development of small businesses…small business cannot make the mistakes of big business”. It’s true, we must support the small business community and we cannot afford the “big” mistakes.
There is however, a current and curious imbalance
Too many small businesses are closing, due to sudden and unusually high rent increases in areas like Greenwich Village. And, even before that terrible surprise occurs, these owners may not have had the finances or ability to have developed fundamental business plans.
In larger organizations, silos act like neighborhoods or fiefdoms, avoiding collaboration and resulting in lost ROI. A walk along Hudson Street in NYC, is an alarming example of businesses that are gone forever with a significant number of these properties abandoned for several years.
Interestingly, we now have a small army of experienced advisers who have no work. Included are business transformation, IT, financial services and web development experts. Small businesses represent neighborhoods in need. We are not connecting these work seeking experts with those neighborhood needs and the relationship to the larger economy.
Neighborhood degeneration is costly in every way
Financial, cultural and security issues are all at question. What’s missing and what I believe in offering, is a proven methodology based on rapid discovery with the ability to align intentions, strategy and results.
It’s not traditional or costly consulting. This approach helps to contemporize and accelerate the work of everyone who is involved. I am interested in getting business for myself and with my colleagues, by helping others find meaningful work, using a networked approach to help one another.
It's important today, to collect real data to dissect significant problems and provide actual communication steps that can be used immediately, to create measurable improvement.
Small businesses create conversations that define our commerce and culture
Today, I had several conversations with store owners who live for their family business. The conversations were deeply moving and totally relevant to the vitality of NYC's economy and life.