November 28th, 2008http://blogs.zdnet.com/feeds/?p=339 ZDNET
The devastation in Mumbai has been top-of-mind and top-of-the-news over the last few days – with good reason. It’s also been the hottest trending topic on Twitter and covered widely as the latest disaster to be live broadcasted via tweet.
Sadly, the people writing about how cool it is that people are live tweeting the events in Mumbai are missing a huge point. What’s happening now — and what is happening in Mumbai — is bigger than all of us. It’s bigger than communicating via Twitter. It’s bigger than just reading blogs. This is where social media grows up.
Social media is providing the ability to report and take in unfiltered news in a more direct way than ever before possible and we’re doing it on a mass scale. It’s no longer just a toy for early adopters and Internet nerds; it’s taking its place as an influencer far beyond technology. There is, however, a downside: there’s very little way to know what is true and what is rumor. As fellow ZDNet-er Michael Krigsman said to me the night, “we’re trading off potential accuracy for immediacy.”