"Improving the user experience could inspire people to tap into the system more regularly to help stave off more serious illness"
This article comes from an interesting perspective. Taking a look at what the patient is looking for from a designer's perspective. User centric needs is a subject that e-business advocates have understood for years now. Interesting to see the same fundamental logic put to a discussion of health care. Worth reading.
"To a designer's eye, efficiently providing for a basic need is indeed the fundamental issue. But it should be possible to go beyond rudimentary solutions to achieve the overall objective of a healthy population by also addressing an essential question: What does the individual want and need from the experience of health care?"