Maybe, we all will benefit the more we consider health care to be a business? Certainly, companies like IBM understand their role (and growth potential) in an industry marked by a need for re-engineering in the deepest sense.
I am once again reminded of the interview with a Genome researcher who believes the first people to benefit from her research will be the Software community.
This announcement from IBM is an interesting use of social networking and scenario testing among other things. Smart people using an innovative marketing device that can radiate value.
Here's the IBM press announcement.
ORLANDO, FL - 24 Feb 2008: IBM (NYSE: IBM) debuted at HIMSS®08 its newest island in Second Life: IBM Virtual Healthcare Island.
The island supports the strategic healthcare vision that IBM released in October 2006, entitled, Healthcare 2015: Win-Win or Lose-Lose, A Portrait and a Path to Successful Transformation. The paper paints a picture of a Healthcare Industry in crisis – of health systems in the United States and many other countries that will become unsustainable by the year 2015. To avoid “lose-lose” scenarios in which global healthcare systems “hit the wall” and require immediate and forced restructuring, IBM calls for what it defines as a “win-win” option: new levels of accountability, tough decisions, hard work and focus on the consumer.