What This Blog is About

A long time mentor and friend, Cicely Berry, often says: "all we do comes from our need to survive".

Cis is the Voice Director of The Royal Shakespeare Company. Her profound work and deep appreciation of the human spirit has affected diverse communities all over the world.

Will take you to my current work.

This blog is dedicated to the belief that the overall health of a community or organization is a clear reflection of their ability to communicate.

"Cada cabeza es un mundo" - Cuban proverb

"Every head is a world"

Saturday, March 8, 2008

IBM Opens New 3D Virtual Healthcare Island on Second Life

Maybe, we all will benefit the more we consider health care to be a business? Certainly, companies like IBM understand their role (and growth potential) in an industry marked by a need for re-engineering in the deepest sense.

I am once again reminded of the interview with a Genome researcher who believes the first people to benefit from her research will be the Software community.

This announcement from IBM is an interesting use of social networking and scenario testing among other things. Smart people using an innovative marketing device that can radiate value.


Here's the IBM press announcement.

ORLANDO, FL - 24 Feb 2008: IBM (NYSE: IBM) debuted at HIMSS®08 its newest island in Second Life: IBM Virtual Healthcare Island.

The island is a unique, three-dimensional representation of the challenges facing today’s healthcare industry and the role information technology will play in transforming global healthcare-delivery to meet patient needs.

The island supports the strategic healthcare vision that IBM released in October 2006, entitled, Healthcare 2015: Win-Win or Lose-Lose, A Portrait and a Path to Successful Transformation. The paper paints a picture of a Healthcare Industry in crisis – of health systems in the United States and many other countries that will become unsustainable by the year 2015. To avoid “lose-lose” scenarios in which global healthcare systems “hit the wall” and require immediate and forced restructuring, IBM calls for what it defines as a “win-win” option: new levels of accountability, tough decisions, hard work and focus on the consumer.


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